Japanese motor large, Nissan, has made important progress in its foray into the NFT and Web3 area. The corporate filed 4 new Web3-related logos in the US masking its Infiniti, Nismo, and Nissan manufacturers.
The filings reveal Nissan’s plans to create digital garments, vehicles, headgear, buying and selling playing cards, toys, tickets, and an NFT market for buying and selling and minting NFTs.
Nissan has additionally outlined plans for metaverse promoting companies and different “leisure companies,” together with on-line video, photographs, art work, tickets, audio, sounds, music, and buying and selling playing cards, in addition to an internet site with details about its proposed NFTs and the way they may work.
Nissan’s Japan unit can be experimenting with auto gross sales within the metaverse by means of its digital retailer “Nissan Hype Lab,” which permits clients to go to the digital storefront by way of a PC or smartphone, create custom-made avatars, and work together with digital gross sales workers.
Prospects may even order and finalize buy contracts by means of this digital gross sales workplace. In keeping with Nissan’s announcement, the trial will run from March 8 to June 30. For the trial, the corporate will examine, seek the advice of, take a look at drive and buy Nissan automobiles whereas within the metaverse, analyzing the potential for new gross sales strategies for vehicles.
Nissan Going All In on Web3
It’s not the primary time Nissan has experimented with Web3 and sensible contract expertise. In October 2022, the Japanese automotive large filed 5 trademark purposes with the US Patent and Trademark Workplace, revealing plans to enter the NFT, Web3, and Metaverse area.
The purposes cowl its distinguished automotive fashions akin to SKYLINE, Z, and GTR and had been to introduce choices akin to NFT-backed media, on-line NFT marketplaces, digital wallets, and NFT minting, buying and selling, and storing software program.
The patent additionally launched the thought of downloadable media information for NFT authentication, an internet NFT market for getting and promoting NFTs, and non-downloadable software program for minting, storing, and buying and selling NFTs.
And with this newest patent providing, it’s clear the Japanese motor large goes all in on its Web3 developments.
Different Automotive Giants Into Web3
It’s value noting different automotive giants, together with Common Motors, Ford Motor Firm, and MG have additionally made important strikes within the NFT and Web3 area.
Solely final month, GM Motors introduced it was excited by creating downloadable digital media information that include collectible art work, textual content, audio, and video, which can be authenticated as nonfungible tokens, in response to the corporate’s trademark submitting.
And final fall, the Ford Motor Firm filed 19 trademark purposes, masking its main automotive manufacturers akin to Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, amongst others. The purposes embrace digital vehicles, vans, vans, SUVs, and clothes for the corporate’s manufacturers, in addition to a proposed on-line market for NFTs.
Regardless of the continuing crypto winter and bear market, multinational firms are nonetheless pushing ahead with trademark purposes masking Web3, crypto, NFTs, and the metaverse.
