Established in 1989, the Renault Firm has revolutionized the automotive trade — from the model’s 1906 Grand Prix win to breaking velocity information with turbocharged engines. Whereas the French automaker could also be recognized for its iconic vehicles and cutting-edge expertise, its mission to drive innovation isn’t restricted to the highway.
In December 2022, the group dropped its genesis NFT assortment, genR5. Now, they’re making waves within the vogue house with their newest NFT assortment, the Racing Shoe5 collection.
This newest drop is all a part of Renault’s bigger aim of frequently advancing its model within the Web3 house and past. We spoke with the Renault group to be taught extra in regards to the drop, their immersive 3D purchasing expertise, and what’s subsequent for the model in Web3.
Utility and transparency
Impressed by the legendary Renault 5 Turbo mannequin fashionable in Europe within the Nineteen Eighties, the Racing Shoe5 assortment options 960 limited-edition 3D artwork NFTs, every with a corresponding bodily pair of sneakers. An NFC chip is embedded within the bodily pair’s tongue, giving the proprietor entry to an NFT digital passport. Every NFT will promote for 265 euros and is offered to mint by Might 17.
The gathering contains six distinctive designs; 5 impressed by the unique R5 Turbo from the 80s, and a sixth one developed in collaboration with Renault designers and the R3NLT neighborhood. Every sneaker is constructed from eco-responsible supplies, together with Leather-based Working Group-certified leather-based, and options design nods to the R5 Turbo.
These embody a rear slope that evokes the vehicles’ chassis, an inside impressed by the vehicles’ upholstery, and shoe laces resembling seat belts. The gathering contains 160 distinctive pairs per mannequin, a nod to the R5 Turbo’s 160 horsepower.
After all, the Racing Shoe5 assortment extends past mere vogue. It serves as a portal to a collection of unique perks and utilities particularly designed for Renault lovers and collectors. Not solely will patrons obtain a bodily pair of sneakers come September 2023, however they’ll additionally purchase the digital NFT passport full of detailed details about their sneakers’ manufacturing, similar to manufacturing information, composition, supplies, and extra.
The sort of transparency was important to the group. “In the present day’s shoppers demand […] to grasp how the product they purchased — or intend to purchase — has been produced,” a Renault consultant informed nft now. “We wished to go one step additional […] and have this [information] embedded within the sneakers by NFC expertise.”
Extra benefits for holders embody an invite to a meet-up with the inventive minds behind the idea vehicles on the Renault Analysis and Improvement Middle and unique possibilities to trial the R5 Turbo 3E on the observe (restricted to raffle winners). Patrons will even be routinely whitelisted for future releases.
Renault’s 3D store
Including a brand new dimension to the Racing Shoe5 assortment is the introduction of an immersive 3D purchasing expertise. This distinctive function permits the neighborhood members to peruse the gathering in a digital house. Upon arrival, guests can customise their digital avatar, then they’re free to traverse the digital store, taking in a wealth of content material centered across the iconic R5 Turbo.
“We felt the necessity to go additional by way of expertise and immerse our viewers within the iconic R5 Turbo universe, which impressed the entire drop,” the Renault consultant defined in regard to the significance of the store.
The house additionally boasts an augmented actuality filter, permitting buyers to just about attempt on their sneakers earlier than they purchase. The method of minting the related NFT can be conveniently accomplished inside this digital store, streamlining the acquisition course of.
Why Renault cares about innovation
It’s clear that Renault is just not solely concerned about preserving its wealthy heritage but in addition in reinventing it for the brand new period with sustainable practices in thoughts. This dedication has performed a big function in Renault’s revolutionary nature — this contains their Racing Shoe5 assortment.
Based on the Renault group, “With the low emission laws popping up worldwide to help cleaner cities, we’ll ultimately see icons like R5 Turbo disappear from our roads. The thought with our Racing Shoe5 assortment was to maintain them alive on the streets – on folks’s toes.”
By embracing Web3 and blockchain expertise, Renault is creating new worth propositions for its prospects and followers, in addition to new alternatives for collaboration and co-creation with its neighborhood.
