Welcome again to Now Runway, the place we report back to you from the frontlines of the digital vogue and luxurious revolution. We’re eagerly awaiting all issues Paris Vogue Week. For these attending IRL, please report again on how genuine the pigeon shit seems on the latest networked product courtesy of the gmoney x Jeff Staple collab for 9dcc.
Within the meantime, right here’s what you will have missed this previous week: Fewocious and Adidas collaborating on a mint cross and bodily shoe launch, Puma upping their metaverse sport, a DressX collab with TikTok sensation, Mackenzie Turner on Roblox, and Space Runners bringing extra smiles to our worlds, each bodily and digital.
Puma introduces Black Station 2
Sportswear model Puma has launched Black Station 2, a metaverse platform that connects the digital and bodily realms, enabling customers to accumulate phygital footwear. This platform is an extension of the unique Black Station, which debuted throughout New York Vogue Week in September.
Initially, Black Station served as a dynamic, interactive vacation spot the place customers may view and purchase unique digital collectibles redeemable for bodily Puma sneakers. Black Station 2 presents an enhanced immersive expertise with two distinct, explorable “worlds,” every showcasing modern footwear designs. PUMA’s neighborhood can’t solely discover these worlds but in addition achieve entry to never-before-seen phygital footwear.
The primary world, Unkai, attracts inspiration from the colourful colours and vigorous parts of the Japanese metropolis Shibuya, that are mirrored within the footwear. The second world, Unter, is influenced by Berlin’s membership tradition, incorporating design parts paying homage to the underground membership scene.
In Black Station 2, Puma Go NFT holders – previously often known as Nitro Assortment – can select to buy a Materializer NFT (bodily “to-be-produced”) and/or a digital collectible NFT. A most of 4,000 of every NFT will probably be launched.
Customers can discover Black Station 2 by visiting the web site and buying one among PUMA’s limited-edition NFTs. The Puma Go is out there on the secondary market at OpenSea.
House Runners x Smiley
Space Runners, a vogue know-how platform, has partnered with Smiley — a UK-based model licensing firm that owns the rights to the smiley face in over 100 nations — to introduce Smiley World by House Runners: a collection of NFTs linked to tangible merchandise. Earlier this 12 months, House Runners partnered with the French vogue model Balmain to develop a line of digital wearables and bodily clothes.
The Black Gap is right here and is threatening the Universe…
However the Planets gained’t go down with out a battle.
Will you be part of the resistance? pic.twitter.com/2hpzMDx25S
— House Runners (@SpaceRunnersNFT) June 11, 2023
Smiley World by House Runners is dropping on OpenSea, and every Smiley World within the assortment incorporates a distinctive theme, encompassing streetwear, gaming, music, and psychological well being. By creating an immersive digital vogue surroundings, House Runners encourages and rewards creativity with a view to domesticate a neighborhood dedicated to bettering the world.
Smiley Worlds homeowners will achieve unique entry to future releases, earn royalties from merchandise gross sales, and obtain updates on upcoming NFT drops. Holders may have the prospect to share their concepts for using their NFTs and collaborate with the House Runners crew, additional enriching their involvement with each the gathering and the broader neighborhood.
DressX x Mackenzie Turner
DressX, the digital vogue retailer, has collaborated with Mackenzie Turner, a social media sensation boasting practically two million subscribers on YouTube and over 5 million on TikTok, to launch a digital vogue assortment solely on Roblox, an internet gaming platform and sport creation system.
The Mackenzie for DressX assortment options digital attire comprising three objects accessible in three colorways: a cotton sweet bomber jacket, a heart-shaped fanny bag, and a Cuties necklace. These things make the most of Roblox’s modern Layered Clothes know-how, enabling hyper-realistic and inclusive 3D clothes that accommodates any avatar physique kind.
Moreover, DressX is gifting a restricted amount of Cuties (Turner’s signature clothes model) studded water bottle equipment. The gathering is now accessible for buy within the Roblox Avatar Store and may be worn all through numerous experiences on the platform.
“I’m extraordinarily completely satisfied to affix forces with DressX, bringing my merchandise to life within the digital area. There could possibly be nothing extra thrilling than getting my favourite ‘Hey Cuties’ seems on Roblox, permitting my followers and supporters to discover Roblox’s shared experiences by means of my lens.” Mackenzie Turner shared in a press launch.
