Boba Guys, famend for his or her bubble tea, joins forces with Cling to introduce a groundbreaking loyalty program, Boba Guys Passport. This modern program provides clients an interesting and gamified expertise, the place factors earned with every buy unlock Thriller Containers full of thrilling rewards, unique quests, standing tiers, and rather more.
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The Boba Guys Passport program challenges the standard loyalty scheme by presenting a dynamic and interactive strategy. As a substitute of the standard “purchase 9, get one free” mannequin, clients accumulate factors with every transaction, which can be utilized to unlock and improve Thriller Containers.
These Thriller Containers, akin to gaming loot bins, comprise an array of attractive rewards, together with reductions, free drinks, present playing cards, and even the possibility to win a trip. For each greenback spent at Boba Guys, clients earn 5 factors towards their Thriller Field journey. Members can decide to open their bins instantly or save factors to degree up their bins for higher rewards.
Embark on Quests and Elevate Your Standing
Boba Guys Passport additionally incorporates unique Quests inside its portal, granting members further bonus factors. These Quests span various actions, from sampling all the seasonal menu to referring pals to this system or showcasing Boba Guys drinks on social media. With these Quests, clients can preserve the expertise recent and filled with surprises.
Along with the Thriller Containers, factors assist clients ascend by way of Passport’s standing tiers. Every of the 5 tiers unlocks distinctive perks, similar to secret menu entry, specialty merchandise, and, on the pinnacle tier, a chance to attach with the Boba Guys’ founding workforce.
Pilot Success and Upcoming Launch
The pilot program, which launched at Boba Guys’ NOPA location, has skilled exceptional success since its debut on September 20, 2023. Key statistics from the pilot interval embody a 29% enrollment price, with Passport program orders constituting 31% of whole retailer orders inside the first month.
Notably, loyalty program members are visiting extra ceaselessly and spending considerably greater than non-members, with Passport members visiting 1,400% extra typically and spending 1,023% extra every month.
The Passport program has additionally exhibited spectacular buyer retention charges, with over 60% of customers revisiting the Passport portal after including the progressive net app (PWA) to their house display screen. Suggestions from clients has been overwhelmingly constructive, with many expressing that this system provides a novel and pleasant expertise.
The Boba Guys Passport program is slated to formally launch throughout all 26 Boba Guys areas on November 24, 2023, remodeling Black Friday into Boba Friday. This modern loyalty initiative harnesses the ability of blockchain expertise, showcasing the potential of collaboration between Boba Guys, Cling, and Solana in redefining buyer experiences and loyalty within the retail panorama.
