South Korean metaverse platform ZEP has unveiled a vital alliance with the worldwide Layer 1 blockchain platform, NEAR Protocol. This transfer highlights ZEP’s technique of using NEAR Protocol’s dependable and user-friendly community to collaborate with main IPs and onboard new customers.
NEAR Protocol is thought for its tailor-made blockchain community, which is good for large-scale, user-focused companies. It has proven stable progress amongst Layer 1 blockchains this 12 months, with its functions constantly rating excessive on DappRadar. This uptick signifies NEAR Protocol’s dependable infrastructure and rising attraction within the area of blockchain functions.
ZEP’s Trajectory
ZEP was created by a partnership between Supercat and NAVER Z’s Zepeto. It has proven exceptional progress since its beta launch on November 30, 2021. The platform has 1.3 million month-to-month lively customers and eight.3 million customers for 2021, attracting home and worldwide stakeholders. Furthermore, with a powerful basis within the South Korean market, ZEP goals to enterprise into Japan and Southeast Asia later this 12 months.

Mark Mi, NEAR Protocol’s Gaming Director, has underlined the possible advantages of the partnership. The settlement will assist broaden NEAR’s ecosystem into the metaverse. The plan consists of integrating numerous gaming dApps and different content material from NEAR to form the expansion of ZEP in Web3.
In accordance with Mark, “This collaboration with ZEP is a big alternative to broaden the NEAR ecosystem into the brand new realm of the metaverse.” He provides, “We’ll proceed to attempt to show NEAR customers to numerous content material in numerous areas. Via collaboration with dApps within the content material and gaming fields primarily based on NEAR, we’ll help ZEP’s enterprise growth within the Web3 area.”
In the direction of Web3 Integration
ZEP gives a dynamic digital surroundings the place customers can seamlessly navigate, talk, and work together inside a vibrant neighborhood. It allows the creation of digital chatrooms that mirror real-world settings comparable to places of work, lecture rooms, social occasions, and enterprise areas.
On the ZEP platform, customers even have the chance to personalize their expertise by customizing their avatars, reflecting their distinctive identities. The platform enriches consumer interplay by way of the combination of hyperlinks, paperwork, movies, and interactive recreation parts.
NEAR Protocol and ZEP’s partnership goals to find new enterprise fashions and emphasize the creation of Web3-focused options. This can enhance the comfort and expertise for builders and customers. Collaboration between ZEP and its companions will improve the consumer expertise within the ZEP metaverse by integrating Web3 know-how for the distribution and issuance of assorted digital belongings.