Since 2020, Ballet—a U.S. firm providing easy, safe chilly storage options—has partnered with Changelly to allow in-app crypto swaps instantly inside its cellular companion app. With Changelly’s Crypto Alternate API integration, Ballet customers gained entry to 1000’s of buying and selling pairs in a safe, non-custodial atmosphere.
Right here is the affect of collaboration over 4 years: transaction quantity has doubled, month-to-month energetic customers (MAU) are up 21%, AOV elevated by 166%, and the bounce price has dropped from 38% to 22%. Right this moment, 40% of all swap exercise within the app is powered by Changelly, an indication of each constant efficiency and consumer belief.
By streamlining the in-wallet swap course of by means of Changelly’s Alternate API, Ballet obtained a lift to its key enterprise metrics and income. The mixing has enabled one of many market’s main chilly storage options to additionally ship a practical buying and selling expertise—all with out compromising on self-custody, safety, or simplicity.
This case examine was first revealed by FinanceFeeds, reporting on Ballet’s transaction and AOV progress following its Changelly API integration.
X2 Transactions Put up-Integration
Since integrating Changelly’s swap API, Ballet has seen the variety of accomplished transactions double. This progress in exercise indicators increased consumer engagement, stronger intent to transact, and a extra practical product expertise total.
Reasonably than forcing customers to maneuver funds to centralized exchanges, Ballet now permits worth alternate instantly contained in the pockets’s consumer expertise, bridging the hole between asset storage and asset utility.
Consumer Development & Retention: +21% MAU in One 12 months
From 2023 to 2024, Ballet’s Month-to-month Lively Customers (MAU) rose by 21%—a transparent signal of constant consumer progress even in a maturing market.
On the identical time, retention charges remained robust, growing barely from 72% to 74%. This stability reveals that present customers discover continued worth within the swap function and are coming again recurrently to make use of it.
166% AOV Improve: How Belief Formed Transaction Habits
From pre- to post-integration, Ballet noticed a 166% improve in weekly Common Order Worth (AOV), significantly within the early phases—pushed by rising consumer confidence within the in-app swap expertise.
Whereas progress has leveled off in current months, AOV stays persistently excessive. Within the context of safe, chilly storage merchandise, this stability indicators lasting belief and sustained engagement from customers transacting instantly throughout the app.
40% of All Swaps Are Now Powered by Changelly
Right this moment, 4 out of each 10 swaps initiated in Ballet’s app are executed by means of the Changelly API. That’s a transparent marker of consumer choice—and a direct indicator of service reliability.
This share is not only quantity, it’s belief. Ballet customers proceed to decide on Changelly from a number of suppliers as a result of the expertise delivers: low latency, aggressive charges, and regulatory transparency.
“Ballet has constructed a uniquely accessible chilly storage answer, and we’re proud to help that have with seamless, dependable in-app swaps. What makes this partnership work is long-term alignment—on product values, on consumer expectations, and on execution. The expansion we’ve seen collectively is proof that safe self-custody and energetic engagement can go hand in hand.”
—Zifa Mae, Head of Product at Changelly
Bounce Fee: -42%
Between October 2023 and October 2024, Ballet’s bounce price dropped from 38% to 22%. That’s a 42% lower, displaying that customers usually are not solely opening the app—they’re staying, interacting, and finishing actions.
This decline displays smoother onboarding, sooner swap execution, and a backend movement optimized for conversion and usefulness, even in a non-custodial atmosphere.
From Chilly Storage to Sizzling Utility
The partnership between Ballet and Changelly proves that safety and usefulness don’t should compete. Ballet’s hardware-based safety mannequin, mixed with Changelly’s alternate infrastructure, offers customers entry to a platform that permits long-term storage and on-demand transactions in a single seamless consumer movement—offering each peace of thoughts and sensible performance.
Conclusion: Constructed for Sturdiness, Designed for Belief
Since 2020, the Ballet and Changelly integration has developed from a function right into a core a part of the consumer expertise. This collaboration proves {that a} well-executed, embedded swap answer can ship actual consumer engagement with out compromising on safety or management. For Ballet, the Changelly API not solely added performance—it enabled international scalability, decreased consumer drop-off, and turned a passive storage interface into an energetic, high-conversion product.
“Changelly can present easy swap companies that match the wants of most customers world wide.”
— Bobby Lee, Ballet CEO
Because the crypto house matures, customers anticipate extra from the instruments they belief. The Ballet and Changelly partnership reveals how safe infrastructure, user-first design, and long-term alignment can create lasting worth.
Disclaimer: Please notice that the contents of this text usually are not monetary or investing recommendation. The knowledge supplied on this article is the creator’s opinion solely and shouldn’t be thought-about as providing buying and selling or investing suggestions. We don’t make any warranties concerning the completeness, reliability and accuracy of this info. The cryptocurrency market suffers from excessive volatility and occasional arbitrary actions. Any investor, dealer, or common crypto customers ought to analysis a number of viewpoints and be aware of all native rules earlier than committing to an funding.
