In a much-anticipated announcement, YG Plus, a subsidiary of YG Leisure, revealed right this moment (August 21) that the world-renowned Okay-pop woman group, Blackpink, is ready to launch an revolutionary fan engagement initiative often called BLACKPINK THE PALACE on Roblox. Scheduled to debut on Friday, August 25, this pioneering mission guarantees to supply devoted Blackpink followers, fondly known as Blinks, an unparalleled digital expertise.
In 2023, Blackpink grew to become the primary Asian artists to headline the celebrated Coachella Pageant, a testomony to their hovering affect. Presently, the ladies boast a staggering 90 million subscribers on the official YouTube channel.
Bringing collectively the fervent international neighborhood of Blinks, The PALACE is poised to turn out to be a dynamic hub for the group’s admirers to immerse themselves within the digital universe of their favourite artists. This initiative is especially vital because it marks the group’s inaugural enterprise into immersive experiences throughout the Roblox metaverse, a platform famend for its means to attach hundreds of thousands throughout the globe in shared digital experiences.
Particular rewards for followers
Nestled inside this charming palace, followers can socialize, discover, and bask in an array of unique content material straight impressed by the band. From specifically designed areas that pay homage to BLACKPINK’s iconic music video moments to an assortment of the members’ private favorites, together with digital style and signature dance routines, BLACKPINK THE PALACE caters to the various tastes of Blinks. Developed in collaboration with metaverse studio Karta, this immersive expertise could have contemporary content material all year long for the neighborhood to relish.
For these searching for to embrace their favourite artists’ essence, the digital palace presents the possibility to amass BLACKPINK’s distinctive outfits and emotes for his or her avatars. This aspect invitations followers to channel the group’s signature model and emulate their iconic choreography, thus fostering a profound connection between the artists and their devoted following.
Hyojung Lee, the Head of IPX Division at YG PLUS, expressed enthusiasm for the upcoming launch, affirming, “We eagerly await the arrival of followers from throughout the globe into this exquisitely crafted digital palace. Inside its confines, they’ll have a good time, bond, and wholly immerse themselves in all aspects of BLACKPINK’s essence, unconstrained by the constraints of time and house.” Lee additional famous that devotees can anticipate the chance to seize selfies alongside avatars of all 4 BLACKPINK members – JISOO, JENNIE, ROSÉ, and LISA.
To commemorate the grand unveiling of BLACKPINK THE PALACE on August 25, followers accessing the expertise throughout the first 24 hours might be granted an unique badge to adorn their Roblox profiles proudly.
