After asserting a brand new multiyear renewal settlement with AEG, Coca-Cola is increasing within the crypto trade.
The renewed partnership, brokered by AEG International Partnerships, will convey a model new “Coke Studio” to Crypto.com Enviornment in Los Angeles, the house of the NBA’s Los Angeles Lakers and Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks.
The “Coke Studio” will provide guests immersive fan experiences and music-driven activations all yr.
As well as, Coca-Cola will proceed to be the official gentle drink associate of AEG’s landmark venues worldwide, reminiscent of The O2 in London, Mercedes-Benz Enviornment in Berlin, Accor Enviornment in Paris, and Qudos Financial institution Enviornment in Sydney.
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Coca-Cola may even stay the official gentle drink associate of AEG’s skilled sports activities franchises, reminiscent of LA Galaxy, LA Kings, Ontario Reign, Eisbären Berlin, and Hammarby Fotboll.
Furthermore, Coca-Cola will retain its unique pouring rights and sponsorship rights at AEG’s music festivals, such because the Coachella Valley Music and Arts Competition, Stagecoach Nation Music Competition, New Orleans Jazz & Heritage Competition, and Firefly Music Competition.
Coca-Cola, crypto, and NFT
Coca-Cola has been actively exploring the potential of blockchain know-how, cryptocurrencies, and non-fungible tokens (NFTs). The corporate has proven curiosity in leveraging these applied sciences to boost its model presence and interact with its international viewers in new and thrilling methods.
In July 2021, Coca-Cola partnered with Decentraland, OpenSea NFT market, and Tafi to arrange a digital collectibles public sale on World Friendship Day. This public sale featured NFTs created by Coca-Cola to rejoice parts core to its model. The NFTs have been reinterpreted for the digital world, permitting customers to interact with Coca-Cola uniquely.
Coca-Cola has additionally tried to combine blockchain know-how into its provide chain administration. In August 2021, Coke One North America (CONA), a tech associate of Coca-Cola bottlers in North America, adopted blockchain know-how to enhance effectivity in its provide chain processes.
Moreover, Coca-Cola has ventured into accepting cryptocurrencies as a type of cost. In collaboration with Centrapay, the corporate enabled Australian and New Zealand residents to buy Coca-Cola merchandise from merchandising machines utilizing Bitcoin and different cryptocurrencies.
Extra just lately, Coca-Cola introduced the launch of a shock NFT assortment on the Polygon blockchain. Whereas the preliminary providing is restricted to Coca-Cola’s Serbian division, it demonstrates the corporate’s continued curiosity in exploring the potential of NFTs.
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