Copenhagen Vogue Week, Scandinavia’s premier trend occasion, has teamed up with the posh cellular type recreation, Drest, which can permit customers to have their very own little bit of enjoyable by styling avatars and assembling streetwear outfits, all inside Drest’s digital house.
From August 7 to August 12, customers can have interaction in day by day in-game challenges that evoke the ambiance of the entrance row at runway reveals and seize the essence of famend avenue type photographers corresponding to Phil Oh and Tommy Ton.
The collaboration isn’t just a nod to immersive digital trend, but in addition a celebration of Nordic manufacturers, together with Ganni, Stay, Cecilie Bahnsen, and Stine Goya. These manufacturers can be showcased towards the backdrop of iconic Danish locales, integrating model narratives with the wealthy tapestry of Denmark’s cultural landmarks.
Launched in 2019, Drest performs host to over 260 luxurious manufacturers, together with trend powerhouses like Gucci, Prada, and Burberry. These partnerships are facilitated by on-line retailer Farfetch and direct model associations.
“Lately, Copenhagen Vogue Week has established itself as some of the enjoyable, energetic and playful showcases internationally,” stated Drest founder and CEO Lucy Yeomans.
Previous to Drest, Yeomans served as editor-in-chief at Internet-a-Porter journal Porter and Harper’s Bazaar UK.
She additionally remarked on the sustainability ethos of those showcased manufacturers, a component that enables for customers to higher uncover “purpose-led manufacturers.”
The sport’s challenges are rooted in real-world occasions and luxurious manufacturers, permitting gamers to type a mannequin avatar. As soon as a problem is accomplished, the group votes on the ultimate look. Digital wearables inside the recreation could be acquired without cost, earned, or bought.
$19M Funding Spherical
In June, Drest introduced its funding spherical of $19.1 million, bringing its complete funding to $38.2 million.
Presently, Drest operates exterior of right now’s Web3 framework. Nonetheless, it shared that the newly raised capital is already earmarked for the event of a “metaverse-enabled” model of the present product. Gamers would be capable to have enhanced social interactions inside the recreation and a variety of moreover branded challenges designed to raise the participant expertise.
Drest’s trajectory additionally contains capitalizing on its “250% year-on-year person base development.” The corporate is exploring extra video games inside the Web3 and way of life domains, with analysis and growth initiatives slated for the following 18 months.
The corporate beforehand collaborated with the Oetker Assortment luxurious hospitality group, which included iconic resort places just like the Eden Rock at Saint Barths and Le Bristol Paris. Each places have been built-in into Drest’s in-game trend challenges. In March, Drest and Le Bristol debuted their NFT assortment, Le Bristol Unlocked.
