The hashish trade has lengthy been fragmented, each geographically and politically. Recognizing this, Mark Bonner, CEO of Cannaverse Applied sciences and creator of Cannaland, determined to take issues into his personal fingers.
With a background in renewable power, Mark Bonner brings a singular perspective to the hashish trade. He noticed the potential for a extra streamlined, environment friendly and safe method and got down to create it — a metaverse referred to as Cannaland. It’s the world’s first hashish platform powered by blockchain know-how, and Mark Bonner is on the forefront of the trade, main the cost for a extra unified, sustainable future.
Given his in depth expertise, our workforce at Cointelegraph felt it was solely becoming to take a seat down with Mark Bonner to debate his imaginative and prescient for the trade and the way the metaverse performs a task in it.
Cointelegraph: With all of the discuss of the metaverse and what it will probably do, many critics assume that the digital realm is just for lovers. Would you agree they’re the principle goal market, or who would you recommend can profit from the metaverse?
Mark Bonner: The metaverse is offering the platform that may permit pioneers, thought leaders and decision-makers the chance to innovate and experiment as digital and nearly enhanced worlds evolve.
In Cannaverse Applied sciences’ Cannaland, whether or not you’re a model proprietor, a business-to-business (B2B) firm concerned in a specialised half or all points of the hashish trade, or a canna-curious client who desires to be taught extra however finds navigating the dispensary atmosphere a bit nerve-wracking, a metaverse panorama might be designed to offer an immersive expertise for not solely lovers and customers, however a normal B2B neighborhood as nicely.
CT: What worth do you see an immersive expertise bringing to each your trade and the world at massive?
MB: In essence, the evolution of 2D Web2 at present to the Web3 3D immersive expertise of tomorrow will remodel and outline how we work together, transact, function and finally change into productive in a digital atmosphere that may in some ways transcend our bodily world’s Web2 capabilities at present.
CT: What verticals do you see the metaverse having an impression on?
MB: The metaverse is a robust instrument that may handle a variety of verticals. One instance of that is within the realm of branding and promoting. Through the use of a metaverse platform, companies can create a 360-degree immersive expertise for customers. This permits them to work together with companies, companies and merchandise in a extra participating, interactive approach. This may be particularly useful for B2B and business-to-consumer (B2C) firms seeking to join with their viewers in new, modern methods.
One other vertical that may be addressed by the metaverse is the actual property trade. By using digital land and property gross sales, customers should buy and lease property in a digital atmosphere. Moreover, digital options equivalent to buying malls, shop-in-shop ideas and architectural options might be created to boost this expertise. These options open up a world of potentialities for builders and actual property firms to create new, thrilling tasks that may be loved by customers in a digital world.
CT: Are you able to present a real-world use case to display how these verticals could also be utilized?
MB: Hashish carried damaging penalties for anybody rising, promoting and distributing the product.
That is the place I stumbled upon a real-world answer to a real-world downside. What if I may create an area the place you may promote, make it potential to transact (with a local token) for a cannabis-related product and ship it, multi functional place? This was unprecedented within the hashish neighborhood.
CT: What’s your imaginative and prescient for the hashish trade?
MB: Creating the world’s first hashish metaverse, pioneering hashish product advertising, manufacturing and merchandising with an modern blockchain fee system. Doubtlessly unlocking and empowering cultivators, growers, testing labs, producers, wholesalers, retailers, medical dispensaries and consumption lounges with the power to scale and monetize their manufacturers whereas straight addressing the present gaps within the hashish trade.
Cannaland revolutionizes the worldwide hashish trade by connecting each aspect of the hashish and hemp communities in a digital good metropolis.
CT: What can customers anticipate from the world’s first cannabis-themed metaverse?
MB: Surrounding the buyer with companies, companies, merchandise and different interesting digital way of life gadgets, the metaverse encourages participation and transactions. The Cannaland platform gives digital land and property gross sales, together with buying and leasing property, and the creation of buying malls and shop-in-shop choices, whereas additionally offering digital architectural options for purchasers. It has a cellular app for the simple buy/lease of land and its native token, in addition to a sport app that permits customers to “play-to-earn” and “play-to-learn.”
Training is one other key focus for Cannaland, which gives Cannalearn, an area for collaboration with greater academic services, universities, docs and researchers to check, publish and retailer related details about hashish. They hope to coach governments, authorities and universities about hashish and the trade, moderately than punish those that partake in it.
By way of leisure, Cannaland gives quite a lot of choices equivalent to music concert events, sports activities occasions, consumption lounges, edible occasions, interactive films, storytelling and socializing within the metaverse. It additionally gives metaverse tourism, with Cannaland digital actuality hashish cities turning into vacationer locations within the metaverse. This contains well-known hashish landmarks equivalent to Freetown Christiania in Denmark, Netherlands’ finest espresso retailers, Jamaica’s 4’20 Senty, MoBay Weed Run and Uruguay — the world’s pioneering hashish nation.
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