Doodles, an NFT-pushed leisure property, is making a transfer. On Monday, the mission introduced that it’s going to migrate its “Stoodio” avatar customization platform to Ethereum layer-2 scaling community Base, departing the Move blockchain within the course of.
The transition, set to happen in mid-July, goals to leverage Base’s cheaper and quicker transactions in comparison with the Ethereum mainnet. Base, which was developed by well-liked crypto change Coinbase, is gaining steam throughout the more and more crowded area of Ethereum scaling networks.
The unique Doodles profile image (PFP) assortment will stay on Ethereum, and solely the Stoodio and the assorted NFT wearables and character customizations will make the shift from Move to Base.
Doodles CEO Julian Holguin advised Decrypt that leaving Move—which the mission picked again in early 2023—wasn’t resulting from explicit points or complaints with the community behind NBA Prime Shot and different apps, however had extra to do with the mission’s imaginative and prescient for the longer term.
“Move have been unimaginable companions to us. They’ve constructed a number of the stuff that this area as an entire ought to be most pleased with,” Holguin mentioned. “I feel, on the finish of the day, it simply got here right down to a variety of our current group being in different places.”
When requested what he meant by “current group” discovered elsewhere, Holguin pointed to a want for the Stoodio to be the place they consider there’s the best likelihood for mass adoption.
“If we actually are going to construct an leisure studio sooner or later that is internet-native and on-chain, we have to create actually rewarding and wealthy experiences for our core base,” he mentioned.
With over one million followers on its social media channels and a weekly complete viewership averaging 25 million views for its animated content material, Doodles goals to increase its digital footprint considerably on Base. The Stoodio platform, recognized for its wealthy array of digital wearables and collectibles, may gain advantage immensely from the huge attain of the Coinbase ecosystem.
“Doodles is reaffirming its dedication to spearheading widespread crypto adoption by this strategic partnership,” mentioned Holguin. “Aligning with Coinbase and Base brings us again to our roots and propels our mission to make crypto extra accessible and fascinating.”
To mark the event, Doodles will supply a novel free Base NFT mint by Zora. This occasion will unlock unique content material throughout the Stoodio upon completion of the migration. Particulars for the free mint can be introduced quickly, the corporate mentioned.
Austin Hurwitz, Head of Enterprise Growth and Technique at Doodles, shared his optimism concerning the collaboration. “We consider that the subsequent wave of crypto adoption can be pushed by merchandise that aren’t solely simple to make use of, but additionally entertaining and priceless,” he mentioned. “By becoming a member of forces with Coinbase and Base, we’re taking a significant step in the direction of realizing this imaginative and prescient.“
This strategic shift additionally aligns with Doodles’ upcoming animated quick movie, “Dullsville and the Doodleverse.” Set for launch in September, the movie is directed by Doodles founder Scott “Burnt Toast” Martin and options music produced by Pharrell Williams—Doodles’ chief model officer. Musicians Lil Wayne and Coi Leray will even contribute music and voice characters.
“There’s a brand new flywheel, and that is a flywheel that is direct-to-consumer, and it brings the group and the IP creator so much nearer collectively,” Holguin mentioned. “Web3 and crypto lets us lower a variety of the middlemen out to create a richer ecosystem for us and our group.”
Edited by Andrew Hayward
