Following a long-term curiosity in Web3, Ducati partnered with cost firm Ripple and is ready to launch its first non-fungible token (NFT) assortment on the XRP Ledger this week. This step is the bike firm’s first enterprise into the Web3 house and blockchain expertise.
Ducati Delves Into Web3; Prepares To Launch First NFT Assortment
Ducati, a famend bike producer established in 1926, is ready to enter the world of Web3 by launching its first-ever digital collectibles on the XRP Ledger. The Bologna-based agency believes this step is crucial to strengthen its relationship with its world group.
Claudia Domenicali, CEO of Ducati, commented on the Web3 transfer:
Coming into WEB 3.0 is one other option to get nearer to the Ducatisti group by additional extending the variety of companies supplied to them. It additionally represents a possibility to fulfill and make ourselves identified to a brand new group of NFT fans, giving them the chance to reside distinctive Ducati-style experiences and gather the digital belongings that we are going to develop completely for this new dimension of the model.
Ducati claims the digital collectible will encompass a video sequence of Ducati logos on tanks of bikes manufactured from 1946 up to now. This NFT assortment is ready to go reside on the XRP Ledger on July 26, 2023.
Collectibles. Group. Experiences. Ducati enters the #Web3 world with @Web3Pro_ & @Ripple, showcasing Ducati’s previous, current and future.
Registration goes reside July 26. Be part of the waitlist now to remain within the know at https://t.co/eFRTFwdvWT pic.twitter.com/IWAHbM1Wfy
— Ducati (@DucatiMotor) July 20, 2023
Customers who join throughout the first week after launch will obtain the Ducati NFT “as a present.” As well as, these customers can entry future releases by the bike producer.
It’s value mentioning that Ducati additionally collaborated with Web3 Professional, a white-label Software program-as-a-Service (SaaS) platform, within the execution of this NFT challenge.
A Win For Ripple And XRP Ledger?
The XRP Ledger is a public, decentralized blockchain designed by Ripple, the corporate behind the XRP token. Blockchain expertise permits for the creation of tokens, that are IOUs representing any forex worth, and the manufacturing of NFTs.
Certainly, XRP Ledger just isn’t the preferred alternative amongst fans relating to non-fungible tokens. Nonetheless, the blockchain has been experiencing vital exercise just lately, with greater than 1 million non-fungible tokens minted within the first quarter of 2023.
With Ducati set to launch its first-ever NFT assortment, XRPL could possible get pleasure from elevated adoption and on-chain activity within the coming months. Furthermore, Ripple has been within the highlight following its victory over the U.S. Securities and Trade Fee (SEC) on July 13.
It’s value declaring the timing of Ducati’s NFT rollout on the XRP Ledger. Though it stays unclear whether or not Ripple’s current win is integral to the NFT launch, one can not deny the optimistic affect this ruling has had on Ripple’s cost expertise currently.
Immediately, July 25, 2023, the Republic of Palau unveiled its collaboration with Ripple Labs to mint its stablecoin. Expectedly, this Palau stablecoin is deployed on the XRP Ledger.
XRPUSD buying and selling at $0.69835 | Supply: XRPUSD day by day chart on TradingView
Featured picture from Unsplash, chart from TradingView
