Media empire Fox Corp., the guardian of Fox Information, has tapped the blockchain mission Polygon to fight AI-generated media tales or deepfakes – with an automatic device that helps to authenticate bona fide articles and pictures.
Fox launched on Tuesday an open-source protocol known as “Confirm,” particularly used to determine the origin and historical past of registered media, constructed on Polygon’s proof-of-stake (PoS) blockchain. Confirm, at the moment nonetheless in beta, can also be supposed to assist bridge AI platforms with media firms.
In response to a press launch, Confirm was developed by the expertise crew at Fox, and is meant to permit readers to know the place sure photographs originated from.
“On Confirm, publishers can register content material with the intention to show origination,” the press launch stated. “Particular person items of content material are cryptographically signed onchain, permitting shoppers to establish content material from trusted sources utilizing the Confirm Instrument.”
Phrases of the partnership weren’t instantly disclosed, together with if Polygon is paying Fox in reference to the partnership or vice versa.
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