Claire Boucher, the musician generally known as Grimes and former accomplice of Elon Musk, has had extra success promoting digital property than her tunes. In a current interview with Wired, she stated the $5.8 million obtained from the 2021 sale of an NFT assortment on the platform Nifty Gateway was greater than she’s ever produced from music.
“[The NFT collection] was on my brother. He had an actual imaginative and prescient, and we wound up doing one of many first huge ones,” Grimes stated. “It did truly change my life.”
Regardless of the gathering’s success, Grimes lamented the state of crypto now.
“I’m unhappy about what occurred to NFTs and crypto, as a result of it received polluted quick with folks making an attempt to make as a lot cash as doable,” she stated. “However I do need to take into consideration compensating artists, particularly digital artists. And I hope when the aggro area of interest dies down, we are able to come again.”
Grimes’s quiet crypto profession
Grimes launched her first album “Geidi Primes” in 2010 and has since rose to prominence for her excessive vitality electrical pop music. In 2018, Grimes started courting billionaire and social community proprietor Elon Musk, having two youngsters with him earlier than splitting up in 2022.
After the success of her first NFT challenge, Grimes quietly made a presence for herself within the crypto business.
Final yr, she helped launch a $100 million creator fund with the Avalanche Basis referred to as the Tradition Catalyst, during which she meant to create an “intergalactic metaverse youngsters’s ebook.”
Grimes additionally collaborated with TikTok when the favored social media app deliberate to launch an NFT assortment in 2021.