Metaverse style involves Scandinavia! Copenhagen Vogue Week, the premier style occasion in Scandinavia, has partnered with luxurious cell type recreation Drest to boost its programming with digital parts. Beginning Monday, August eighth and operating by means of Saturday, August twelfth, followers of Copenhagen Vogue Week can type avatars and create streetwear outfits in Drest by means of a collection of every day in-game challenges. Right here’s what you possibly can count on from CFV 2023!
TL;DR:
- Copenhagen Vogue Week collaborates with Drest for metaverse style challenges.
- Drest raised $19.1 million to discover Web3 potential with luxurious manufacturers.
- Drest plans to introduce new metaverse options and customizable avatars.
Copenhagen Vogue Week: Metaverse Vogue Insanity Hits 2023 Peak!
The collaboration goals to seize the vitality of Copenhagen Vogue Week, from runway reveals to avenue type. It’s going to spotlight Nordic manufacturers like Ganni, Stay, Cecilie Bahnsen, and in addition Stine Goya. It goals to do that by integrating model storytelling and customized digital backdrops that includes iconic Danish landmarks.
“Lately, Copenhagen Vogue Week has established itself as probably the most energetic and inventive showcases internationally.” says Lucy Yeomans, founder and CEO of Drest. “It was an ideal alternative for us to permit our viewers to find these purpose-driven Nordic manufacturers. Our model companions worth the artistic execution in Drest and the truth that gaming permits them to succeed in a wider, highly-engaged viewers.” she provides.
Every Drest problem requires gamers to type a mannequin avatar with actual luxurious manufacturers round a particular transient or actual world occasion. As soon as accomplished, the neighborhood votes on the ultimate look. Moreover, gamers can earn digital wearables or buy them.
Drest Leads The New Frontier For Vogue’s Digital Future
Whereas not at present Web3 enabled, Drest’s collaborations with luxurious manufacturers show the potential for gaming in retail. This additionally consists of driving buyer acquisition and engagement. Drest is transferring nearer to Web3, although. In June, the corporate raised $19.1 million, bringing its complete funding to $38.2 million. The funds will assist an “advanced and metaverse-enabled” model of Drest with new social options and customizable avatars.
Drest plans to attain progress by means of its developer ecosystem, advertising and marketing, and strategic income streams. It is usually exploring further Web3 way of life video games. Final yr, Drest partnered with Oetker Assortment luxurious lodges to make use of iconic properties as backdrops for in-game style challenges. This March, Le Bristol additionally launched its first NFT assortment, displaying how Drest gives an on-ramp to Web3 for luxurious manufacturers.
