For years—technically, eternally—human beings have lacked a method to suck pimple fluid and different undesirable oils from their face whereas concurrently expressing assist for a distinguished crypto govt.
At this time, that paradigm shifts.
As a element of Base’s “On-Chain Summer season” marketing campaign, the rising Ethereum layer-2 community has teamed up with on-chain magnificence firm KIKI World to create NFT-linked pimple patches adorned with the CryptoPunk-ified face of Coinbase CEO Brian Armstrong.
The NFTs, dubbed “BASE FACE,” entitle minters to redeem a bodily pack of 40 pimple patches—20 Armstrong faces of various sizes, and 20 Base community logos. Every NFT prices .0035 ETH to mint, or about $12 at writing.
Brian Armstrong pimple patches, courtesy of Base and KIKI World. Courtesy: KIKI World
Jana Bobosikova, KIKI World’s co-founder, believes that Armstrong’s many faces received’t solely assist drain pores and take away pimples—the patches, so she says, can be worn purely as trend statements.
“We strongly consider that this partnership is usually a enjoyable and really actual solution to… properly, put on BASE in your FACE!” Bobosikova informed Decrypt over e-mail.
🔆 OᑎᑕᕼᗩIᑎ ᔑᑌᗰᗰEᖇ 🔆
Magnificence platform @kikiworld_ has created SOS blemish patches for Onchain Summer season
Mint and declare a pack of patches with limited-edition Base designs, and scan the NFC tag to connect with your profile and obtain KIKI pointshttps://t.co/e2RODLasjs pic.twitter.com/KUtHNmdgkI
— Base (@base) June 27, 2024
How did this occur? Bobosikova needed to decide on a extra unisex choice for the collaboration, and landed on pimple patches, a product KIKI World had already launched on-chain. It was the Base crew, she mentioned, that opted for Armstrong’s head because the lead design.
Decrypt reached out to Base relating to the aesthetic technique behind that call, however didn’t instantly obtain a response.
BASE FACE purchasers who hyperlink their NFTs to on-chain KIKI World accounts may even be capable to have a say in future merchandise and designs launched by the sweetness model.
In April, KIKI introduced a $7 million funding spherical, led by crypto big Andreessen Horowitz and the incubation enterprise fund of Estée Lauder, the multinational cosmetics producer.
Edited by Andrew Hayward
