Blockchain
California and New York-based drink retailer Boba Guys is tapping the Solana ecosystem to construct its on-chain loyalty program.
Boba Guys, a preferred retail chain promoting bubble tea that opened in 2011, will additional deepen its group and provides again to its clients by way of its Web3 rewards initiative. Using Solana’s high-speed, low-cost community, Boba Guys plans to combine non-fungible tokens (NFTs) and token-gated experiences to assist bolster its shopper engagement.
Bin Chen, co-founder of Boba Guys, instructed CoinDesk that the rising market of Web3 applied sciences has prompted the retailer to supply its clients distinctive experiences using on-chain know-how. He additionally hopes to onboard as many shoppers – whether or not they be new to Boba or Web3 – within the course of.
“People who come into our shops might not know a single factor about Web3, Solana, blockchain, or any of these issues, simply the identical approach that individuals that come into Boba Guys might not know something about boba,” mentioned Chen. “We’ve got that very same method with how we’re doing Web3.”
Josh Fried, head of commerce enterprise growth on the Solana Basis, mentioned in a press launch that its partnership with Boba Guys will assist speed up the event of Web3 loyalty packages throughout the Solana ecosystem.
“Their imaginative and prescient for the way forward for cafes and retail is a mannequin that would turn out to be the usual within the years to return,” mentioned Fried. “This collaboration will present how loyalty packages could be improved for each clients and retailers and create a path for different organizations to observe.”
Fried instructed CoinDesk that the Solana Basis not too long ago invested $100,000 into Boba Guys to assist the corporate develop its enterprise into Web3.
Different retailers have embraced Web3 loyalty packages to deepen their shopper relationships. In December, Starbucks launched the beta for its Odyssey program, the gamified Web3 loyalty expertise. And final month, Web3 group administration platform Strive Your Greatest, which helped develop buyer loyalty packages for retail manufacturers JuneShine and Topicals, joined the Shopify App Retailer.
