Los Angeles, CA — Actually, the augmented actuality (AR) platform specializing in delivering weekly AR experiences for theatrical launch motion pictures, has introduced a strategic integration with Avalanche, a distinguished blockchain platform. This collaboration marks a big step in enhancing fan engagement experiences within the leisure business, using Avalanche’s quick, scalable blockchain community.
—
The partnership goals to leverage Avalanche’s capabilities to increase Actually’s revolutionary AR experiences and introduce new fan engagement packages for studios, manufacturers, and theater companions on a world scale.
A notable initiative ensuing from this integration is the launch of “Fandime,” an Avalanche-backed rewards and collectibles system. Fandime offers followers with a digital interface for participating with leisure, recording transactions on the Avalanche blockchain community.
By means of digital wallets linked to person accounts, Fandime unlocks Web3 capabilities, permitting followers to entry their engagement knowledge and obtain unique rewards and reside digital occasions by connecting their Actually accounts to numerous platforms and communities.
“Think about in case you may take your outdated field of ticket stubs, plug them into a pc, and unlock rewards and customized content material primarily based on the make-up of your assortment. That’s precisely what we’ve constructed for followers, and we couldn’t have executed it with out this groundbreaking partnership and assist from Avalanche.”
James Andrew Felts, CEO of Actually
Since its inception, Actually has seen large success, with customers claiming over 4 million distinctive AR collectibles throughout 200 wide-release motion pictures. The platform’s partnership with Regal Cinemas has facilitated experiences for blockbuster releases, together with The Marvels, Napoleon, Trolls Band Collectively, Killers of The Flower Moon, Want, and Saltburn.
John Nahas, VP of Enterprise Improvement at Ava Labs, expressed pleasure in regards to the collaboration, emphasizing how the introduction of blockchain-powered choices and Proof-of-Attendance collectibles will elevate the cinema expertise for film followers.
In 2024, Actually plans to increase Fandime’s choices, enabling customers to earn and make the most of Fandime in varied methods, together with movie-related expansions, incomes for participating with content material at dwelling, and an ecommerce answer permitting customers to buy film tickets and merchandise by way of their Actually accounts.
Based in 2017 by James Andrew Felts, Actually stands as an AR platform devoted to blockbuster leisure, reaching thousands and thousands of moviegoers by way of varied channels, together with cellular apps, WebAR, social platforms, and the Regal Cinemas App within the USA.
Avalanche, launched in September 2020, has turn out to be a number one blockchain platform with near-instant transaction finality, supporting lots of of functions and securing thousands and thousands of {dollars} in worth. This strategic integration signifies a groundbreaking intersection of expertise and leisure, setting a brand new commonplace for fan engagement and digital experiences within the leisure business.
—
About Actually
Based in 2017 by James Andrew Felts, Actually is an Augmented Actuality platform devoted to blockbuster leisure, delivering extremely useful, large-scale AR content material by way of its proprietary SDK and CMS structure. The platform collaborates with Regal Cinemas and has launched over 500 AR activations for studio content material and international manufacturers.
About Avalanche
Avalanche is a great contracts platform designed for Web3 builders, providing scalability and near-instant transaction finality. Its distinctive consensus protocol, Subnet infrastructure, and HyperSDK toolkit empower builders to launch custom-made blockchain options simply.
For extra info, please go to Actually’s web site and Avalanche’s web site.
