The world skilled a cultural shift on Thursday as Snoop Dogg proclaimed to be “giving up smoke,” a radical change that crypto punters have became one other crypto wager — however might the announcement be a part of an edibles and NFT enterprise launch?
The 52-year-old rapper revealed on social media this week, “After a lot consideration and dialog with my household, I’ve determined to surrender smoke.”
“Please respect my privateness presently.”
The assertion sparked hypothesis that Snoop Dogg may coincidentally be gearing up for a product launch; some say for his hashish firm Leafs By Snoop, or his edibles and digital hashish model, Uncle Snoop’s.

Snoop Dogg selling his cannabis-infused ‘crispy flavored rings’ (by way of Meals Dive, Tsumo Snacks).
In 2022, onion-flavored and cannabis-infused ‘Snazzle Os’ hit cabinets in California — the primary edibles product to launch underneath the Uncle Snoop’s model. The ring-shaped snacks, described as extra onion-y than Funyuns, have been launched in partnership with Tsumo Snacks.
In line with the corporate’s trademark submitting, Uncle Snoop’s goals to supply rather more: “digital hashish items to be used in on-line environments” which are “all authenticated by non-fungible tokens [NFTs].”
Plans to promote “pre-rolled hemp cigarettes” and different smoking gadgets are listed, alongside clothes and meals merchandise like potato chips, cookies, and iced-coffee.
that is gonna find yourself being an advert marketing campaign for gummy edibles or one thing isn’t it https://t.co/2X5bks4C7S
— Matt Binder (@MattBinder) November 16, 2023
Learn extra: Weed & Bitcoin: Dad and son caught operating $13M empire from Starbucks
Some Snoop Dogg followers see NFT, edibles drop on horizon
The rapper, TV host, Def Jam exec, and cookbook writer doesn’t strike his followers as one to waste disaster.
“That is most likely simply gonna be some viral marketing campaign the place he launches his personal line of vapes or edibles or one thing,” reads a high touch upon Snoop Dogg’s announcement on X (previously Twitter). One X consumer speculated, “Snoop about to develop into an edibles legend.”
Snoop Dogg has obtained an outpouring of help from followers, too. “Well being above anything,” one high remark mentioned.