The Alpha:
- The Now Go assortment of two,750 NFTs providing unique entry to nft now’s ecosystem is right here.
- Produced by the N3 Basis, the NFTs might be launched in three minting phases at nowpass.xyz.
- Part One begins on March 23 at 10 am ET, Part Two on March 23 at 2 pm, and Part Three — the general public sale of the NFTs — begins on March 24 at 9 am.
Dive deeper
Conventional media isn’t simply problematic, it’s damaged. With the rise of social media and programmatic promoting within the final 20 years, media retailers have turn out to be hooked on the visitors social platforms introduced them. The result’s a system that optimizes for clicks and advert income relatively than tales of substance and journalistic integrity.
Anybody who has used the web for quite a lot of years is accustomed to the ugly realities that this sort of mannequin has cultivated: the prolific unfold of misinformation, the promoting of consumer knowledge to the very best bidder, and the ever-increasing fragmentation of the cultural and political bonds wanted to kind a simply, forward-looking society.
Even on the degree of the consumer-publisher relationship, this mannequin is deeply problematic and imbalanced — on each ends. Reasonably than placing a premium on producing informative, unbiased content material, media organizations are incentivized to purpose for web page views and for income. They’re motivated to trace their audiences, virtually predatorily, to discover ways to higher hook them sooner or later. Readers are likewise drawn to more and more sensationalist content material, providing their time (and their knowledge) to whoever can wave the shiniest headline in entrance of them.
And probably the most astonishing factor about all of it is that neither get together is comfortable with this technique.
The Now Go is an opportunity to vary this outdated, regressive media mannequin for the higher. With the Now Go, holders will achieve entry to the Now Community – nft now’s ecosystem of media choices and initiatives primarily based on the values of digital possession and a reciprocal relationship with our neighborhood.
The Now Community might be constructed over time, not in a single day. Whereas there’s lots within the pipeline but to be revealed, a few of its introduced choices embrace:
- Unique entry to nft now’s acclaimed IRL and digital occasions.
- A primary have a look at info and insights unique to holders, together with non-public chats with business leaders.
- Precedence signup to allowlists for prime tasks within the web3 area.
- Reward mechanisms for participation, together with XP factors for sharing, partaking, and contributing to nft now content material, which will be exchanged for unique rewards.
- Entry to community-curated content material initiatives, reminiscent of on-chain nomination and voting for main sequence like Subsequent Up.
- A specialised suite of merchandise designed that will help you achieve web3’s fast-paced local weather.
You may be taught extra concerning the imaginative and prescient for the Now Community in our op-ed right here.

Now Go Mint phases
Minting will happen in three phases at nowpass.xyz. Be sure you have some ETH in a non-custodial digital pockets like MetaMask or WalletConnect appropriate wallets, otherwise you received’t be capable of mint your Now Go. You may test your allowlist eligibility by connecting your pockets to the positioning.
Part One — which begins on March 23 at 10 am ET and ends at 2 pm— will embrace NFT100 and Subsequent Up honorees, artists, and visitor audio system who joined us at The Gateway. Others eligible for Part One of many mint are Day One POAP holders in addition to buyers and companions. nft now employees members will even every obtain one Now Go throughout this part of the mint beneath a 12-month lockup.
Part Two begins on March 23 at 2 pm and ends at 9 am on March 24. These eligible for this stage of the mint are people chosen in allowlist giveaways, neighborhood collaborations, and Premint signups.
Part Three — beginning March 24 at 9 am—will open the Now Go to the general public if provides final.
Have any questions? Take a look at the FAQ on the Now Go web site or pop into our Discord, the place our moderation staff is comfortable to assist.