Prepare for some new kicks, as a result of Reebok and VeeFriends have joined forces for a particular collaborative launch! This partnership attracts inspiration from considered one of VeeFriends’ 283 charming characters – the VeeFriends Aspiring Alpaca Traditional Nylon.
VeeFriends x Reebok
VeeFriends is a visionary undertaking created by Gary Vaynerchuk, aka Gary Vee. Gary Vee imagined, designed, and drew 283 distinctive characters. The aim of VeeFriends is to advertise kindness and positivity, with a mission to scale these characters and their virtues to make the world a greater place. Due to this fact, every character embodies ideas equivalent to love, kindness, gratitude, resiliency, adaptability, ambition, and extra.
The VeeFriends Aspiring Alpaca is on the coronary heart of this collaboration. Aspiring Alpaca encourages folks to pursue their desires and aspirations. Due to this fact, the character completely aligns with Reebok’s mission to create alternatives, merchandise, and inspiration for people to achieve their full potential.
Talking on the partnership, Gary Vee stated: ‘As a Nineteen Eighties child and popular culture fanatic, you possibly can think about how thrilled I’m to collaborate with Reebok. Everybody within the ‘80s was rocking these iconic sneakers, so I’m
extremely excited to increase VeeFriends to a different shopper product like sneakers, which is at
the forefront of standard tradition. Working with the Reebok staff has been a pleasure, and I can’t wait for everybody to rock the VeeFriends Aspiring Alpaca Traditional Nylon!’
The Aspiring Alpaca Traditional Nylon
The Traditional Nylon is Reebok’s iconic heritage silhouette that made its debut in 1991. This kinds the canvas for this inventive collaboration. The Reebok x VeeFriends Aspiring Alpaca Traditional Nylon (100070037) boasts a nylon higher with suede overlays, that includes the VeeFriends brand within the windowbox and the unique Sequence 1 drawing of Aspiring Alpaca on the tongue.
Moreover, the VeeFriends Aspiring Alpaca Traditional Nylon sneakers shall be accessible in unisex sizing. Moreover, they retail for $90. Followers can buy them beginning August twenty fourth, 2023, on Reebok’s official web site and the VeeFriends on-line store.
To have fun the launch, the inventive marketing campaign showcases three people from the VeeFriends collectors’ neighborhood who embody the ethos of Aspiring Alpaca:
- Shahreen “Katz” Ahmed: A outstanding determine within the VeeFriends neighborhood, Katz is the Founding father of VeeRoses. VeeRoses spreads positivity by means of “roses” and affirmations. Additionally they host Wellness Wired Twitter areas specializing in well being and wellness inside the Web3 neighborhood. Furthermore, they curate in-person neighborhood occasions for VeeFriends and World of Girls, amongst others.
- Christian Robles: An expert boxer working in direction of a title shot with the assist of the VeeFriends neighborhood. He isn’t just a fierce competitor within the ring but additionally a constructive power exterior of it, embodying the VeeFriends ethos of kindness, empathy, and positivity.
- Esma Shmeit: A rising feminine rapper from Canada, Esma participated within the Gala Music competitors at VeeCon 2023. The expertise impressed her to proceed pursuing her dream of turning into a rap star, and he or she encourages others to chase their aspirations.
There’s a particular alternative for holders of the VeeFriends Sequence 1 Aspiring Alpaca token. Holders can declare one pair of footwear totally free! Particulars on the claiming course of might be discovered on the VeeFriends web site.
Lastly, the VeeFriends motion has develop into a beacon of positivity, creativity, and self-discovery. Now, the Reebok collaboration provides one other dimension to this exceptional undertaking.
