On December 15, Warner Music Group introduced it had invested in and partnered with the digital style retailer DressX. This distinctive partnership will allow choose WMG artists to design their very own digital style traces for followers to gather. That mentioned, let’s check out the Warner Group DressX partnership.
Warner Music Group and DressX unite!
By means of the partnership, artists will be capable to collaborate with DressX to design and launch 3D and AR digital clothes. Additional, followers can have the power to gather and showcase them on social media platforms like Snapchat and Instagram. Furthermore, this deal offers artists the chance to reap the rewards of recent income streams. It additionally lets them give their followers one thing memorable for them to share on-line and within the metaverse.
“As our digital identities develop into exponentially extra strong and impactful, we’re targeted on constructing partnerships that may allow WMG and our artists. With its management in wearables and sustainability, DRESSX is strictly the kind of companion we’d like sprinting alongside us as we construct for the longer term,” mentioned Oana Ruxandra, Chief Digital Officer & EVP, Enterprise Growth, at WMG.
Concerning the digital style firm
Launched in August 2020, DressX has develop into the biggest digital style platform with over 3,000 digital items in its DressX library. The corporate additionally launched the biggest AR style app available on the market that’s obtainable on the Apple and Android. Moreover, DressX has partnered with a listing of world companies corresponding to Google, Meta, Roblox, Coca-Cola, FARFETCH, and extra.
